One thing you must know is that, not more than 15% of your visitors will be coming to your site directly, meaning that a user simply types the web address directly in their browser (www.yoursite.com). As illustrated below about 5% originate from others linking to your site, but 80% or more people come to your site through engines! So if your site is not optimized for search engines, there is very less likely hood that your users will ever find your site.
We take great care in ensuring that each and every page we develop is optimized of search engines like Google, Yahoo, Bing etc. Over the years we have developed elaborate tools and techniques for your site to be listed higher on the search listings.
In addition to ensuring SEO for sites developed by us, we also carry out SEO service to your existing sites.
Our SEO approach explained
We follow the methodology which we have developed over the years. We know what works and what is just a gimmick. We do not want to charge you for something which we know either does not work or works for a very short period.
There are companies which will guarantee the first page listing in as short a period as one week for which they obviously use some gimmick such as creating dummy referral techniques. Search engine companies these days are much smarter than such tricksters and such sites are weeded out in not more than a month’s time. What’s more, companies such as Google and Yahoo have started to black-list companies which are listed high up in the search engines using such fraudulent practices.
We know that organic search engine listing takes a lot of careful and rigorous planning and execution. It takes three to six months for a planned site to gradually rank higher to its optimum page listing.
Following is the process we follow :
This is by far the most important criteria in SEO process. One carefully crafted sentence with relevant words and pictures in your homepage contributes more to your site listing than 1000 key-words that you submit randomly to search engines. Yes, structuring your site in a way that is relevant and useful to your customer does result in your site being ranked higher in search engines. Search engine companies have developed very sophisticated algorithms to check how relevant your site is to what you actually do.
We collaborate very closely with you to craft the content of your website. We will ensure that the key words which will reflect your specialization and your differentiation is adequately highlighted in homepage and pages within.
How the site is constructed makes significant difference in how search engines find and list your site. Among many things we do, the following are some of the activities which have born fruit in our SEO endeavor:
- Following W3C standards in all our coding
- Maintaining frame and table less structures and using CSS to the extent feasible.
- Using relevant and appropriate variables in all our XHTML & CSS codings
- Proper and appropriate use/ placement of key words in every page
- Ensuring that important page elements are in HTML
- Ensuring that all images include ALT text
- Create or update sitemap for your site
- Ensuring that all navigation is in HTML
Yes, manual submissions still work. We submit your site and key words to all the major search engines and directories. We don’t rely on third party tools which claim to submit website information to all the search engines automatically. We have found that visiting each of the major search engines/ directories and submitting the information manually provides better and faster result. This is a lot of rigorous manual work but dividends are worth the effort.
Updating and maintenance
We have learnt that sites which are updated more regularly have greater sustainability on higher ranking than the ones which are not. We monitor your website continuously to ensure that desired search ranking is maintained. We provide various maintenance support which ranges from minor tweaking to major content & structure revision.