Interested in having a web site developed for your business or getting an existing site updated?
We deliver pixel perfect layouts, every time. Our code is easy to use, update and to work upon. We produce hand-coded clean xhtml markup and table-less css layouts.
Webdesign And Hosting
Web Marketing & SEO
web optimization & conversion
web application development
The following are the steps we follow while designing a web-site and e-commerce site for you
Uncovery
Uncovering is the process of mapping objectives, developing strategy, understanding the customer’s buying process, understanding and refining the sales process, researching keywords and key phrases and defining the key business metrics you will use.
If we fail to get the uncovery part right, there's no way to define or measure success later. Uncovery is completed with the development of personas and narratives describing how the persona buys and what should be done to persuade them.
Wireframing
Wireframing defines the WHAT of the creative process. It’s a structural representation of every click-through possibility and path the visitors of the site might take. No pictures, no graphic design, just bare bones text and hyperlinks. One can click the links and see where you go; you can get a feel for the process of the website and help generate useful feedback. During the wireframing, the entire website is evaluated and all its interactions before we enter the phase of programming.
prototyping
Storyboarding focuses on HOW one goes about accomplishing the WHAT. It’s a way to flesh out the wireframe. When we develop a storyboard, we develop the persuasive copy that is going to grab the visitors’ attention and motivate them through the website. We’ll develop a graphic mockup, paying careful attention to how user might behave.
The first storyboards are developed in gray scale to minimize the emotional influence of color. Then a color mockup is developed and finally, an HTML mockup in which we consider download speeds, browser compatibilities, style sheets and tabular formats that help search engine spiders crawl the site. The final output of this process is the first prototype which we show to you for your comment and approval. Once we get the agreement from you, we freeze the prototype.
Development
Now, and only now, the coding process is started. Every detail is specified in the prototype. Optimization. Once the site is released, then the process of testing and measuring is started which will allow us to adjust the tactics to maximize effectiveness of the site. Jointly with the client we establish and follow a strategy for monitoring the web analytics and continuous improvement.
