Looking at the BIG picture: Why it works and what it takes

Picture speaks a thousand words. While the photographers and content writers can compete over this statement, to me both are like music and dance. With the increase in internet speed and the demand for creative website big images are here to stay.

These days the website homepage is not cluttered and an image with some text are all that is important. Event the ads these days have large picture with less words. The reason is simple, it works. It gets the attention of the viewer and keeps the things hidden so people are interested to know what it is about. But there are certain rules to using them. You cannot keep a picture of a rose in the home page of a Limousine service website just because it’s beautiful. There has to be a meaning and a word that matches it.

Some examples of full size image used in websites.

large image website 2

Large image website

Just by changing the picture it gives a new look and feel for the website and it will not bore your audience.

There is no hard and fast rule that you use image as a background in your homepage, you can also go with graphics illustration and animation. Go with what pleases the eye. I know there’s a lot of talk about being different and about being independent by not following trends but these are something to consider because they work. Just like the white spaces are needed in the writing for people to adjust the eye for reading a picture makes it just as easy for the eye.

Using large images is not an easy task though and it does come with a price.

Concept is everything

Like I said about using a picture of a rose in a limousine service website, the picture you use need to make sense. A car with happy faces makes more sense in this case but it doesn’t come cheap. You need to invest in the pictures more that the content writer. Treat it like the first impression of you. The cost of the photographers and the shoot might cost you but it will be well worth it.

Responsive for compatibility

The picture also needs to be responsive which means it should resize itself when used with different screen size of desktop, laptops or mobiles. Without responsiveness you will lose out a lot in value because you never what device you audiences are using to view your website.

Making the site responsive requires a highly skilled CSS designer and picture slicing. I might be going a bit technical here but you will require the expertise. They carefully design and cut the image to make it look same in all of the devices.

Site performance and speed

As they say the price of beauty is high there is a huge price for it in internet speed and performance of the site. For people viewing the site with slow internet speed it could take a while to load the large image and you can lose out on the purpose and user experience.

However, there is a way to get around these by focusing on the resolution. The designers would need to test those using appropriate resolution and screen sizes in different platforms. There are many tools available for it and it is well worth the trouble.

Sometime the simplest things are the hardest to achieve. You can always work hard but you also need to work smart.

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