‘Call for action’, it works big time! I am sure I must have mentioned that a couple of time in my other blogs. They are SUBTLE signs in your website prompting for action like book now, click here, sign up etc. These are very important and it calls for immediate response from your audience and if done correctly can do wonders for your lead generation.
Here are some tips to get it right
The keyword is SUBTLE
Notice I highlighted the word subtle, this is because you need to be very careful and not overdo it when you use these call for action signs. Just because it works doesn’t mean you put it everywhere and all the time. The best way is to keep these signs in between your contents and after they have gone through your content. When you know they have gone through an entire content it gives a good enough sign that the audience might be interested and may sign up with you. It goes with the saying: “you hit the hammer when the iron is hot”.
Easy come easy go pop ups
If you don’t know what pop ups are; they are small windows that open in between pages or home page asking you to sign up or register or some big announcement of the company. They are very useful in getting people to notice your news or getting them to sign up. But it should not irritate the audience and there should be clear visible cancel sign for your audience to opt out.
Ask and you shall receive
The other way is to ask people about their opinion on certain products or if you are launching something new. Ask them if they would buy it. People are always willing to give advices and these would be a good feedback for you and a good way to keep in touch with your customers.
Social Media Plugins
Facebook, Twitter, Linked In etc. are popular for a reason and you need to make good utilization of them. These days website has become more like blogs as people want something new every time. If they see the same old content and picture they get bored so it’s good to update and also good for SEO (this is a whole other topic that will be covered later). You can use these social media plugins for people to comment on your posts. What this does is that the comments will also be posted in their social media page which will get more views.
This is also good for list building. Using these can be a bit technical so you may need to do a bit of research or get an expert to do it. When using these plugins it is best to get an app designed which will allow people to sign in from their social media id. The app will ask for their email and other contact information and you can grow your list this way. You can get these plugins which doesn’t require any sign up but you would want to grow your list so opting for apps would be a good idea.