You must market your marketing. Website is a marketing tool but you can’t expect people to come after you’ve launched it. Honestly I don’t know if it’s a blessing or a curse to have technology by your side. You only had to worry about offline marketing before and now online marketing is a whole new playing field. It is affective no doubt but you now need a whole new team for it. The best and worst part about online marketing is that it is an even playing field for small and large business. We don’t want you to miss out on the opportunities so here are few ways how you can increase your website traffic:
Creating your social stamps
Social media is very important and you need to create accounts in the major platforms like: facebook, Google+, Pintrest, Twitter, LinkedIn, Instagram, Youtube and Tumblr. According to the recent statistics facebook alone has 1.3 billion active users a month, Pinterest has over 11 million users and so on. If we are to tap into these networks we need to be a part of it.
I can assure it is not going to be an easy task and you will have to keep updating with interesting and valuable contents. Keeping your audience entertained is not that easy and to be consistent at it requires a lot of practice. You cannot expect instant success with these platforms; it all depends on luck and the contents you put out there. It should follow the basic rules of marketing with proper planning with targeting and segmenting your customers. So, a proper planning and patience is required.
Okay this will cost you, but don’t worry it is an investment. Facebook ads and Google ads are some of the best advertisement platforms in online marketing and the conversion has been huge success. More than 80% of Google’s revenue is from ads and Facebook relies completely on ads. The reason why they are successful is because it works.
Online advertisement gets you more exposure than any other platform and it is way cheaper than your traditional print ads. Plus with the options of selective targeting you can keep track of you dollars spent and to whom you spend it on. It really is a great way for research as well.
You can check my blog Google Vs Facebook for more information on which one is best for you.
Blogging and SEO
Blogging and SEO are two different things but they serve a similar purpose. SEO is mostly about contents and blogs provides the contents that can boost search engine ranking. SEO has many other things to consider but all of them needs to be mapped out before your build your site. For the ongoing SEO activities blogs are the most essential ingredient for SEO. You can target specific keywords for your business in your blog and you can also make it more informative than a normal site. This way you get more organic traffic to your site.
Blogs also help in pushing social media contents. You can post the blog links and also after math of the blogs in social media to keep the audience entertained.
Social media is also about link building but this one requires references from other sites as well. This is not only important for SEO but it can generate a lot of traffic to your site. Guest blogging is one of the best ways to get audiences from someone else’s site to yours. When you write articles for other sites that are already popular you get more view for your article than you own blog and then you can guide them to your site.
Some of the popular site where you can submit articles are ezines.com, scribd.com etc. Other than these sites you can contact other symbiotic communities and ask them to guest blog or do some your selves. Having a community also works.
Other way of link building is from directory submissions. There are many popular sites which can list your business with paid or free listings. You need to be very careful with them as you only want to be listed in the popular ones. Listing in bad or having low Page Rank website can bring your PR down.
There is no right or wrong methods in online marketing. Some methods that worked for a company may not work for others. It is a daunting process and you need to keep yourself updated all the time. I was browsing through the channels and there was an interview of an entrepreneur who build his business in IT and he was saying that he tries to carry all the devices from Samsung Notebook 3, iPhone etc. so that he is updates with the recent trends and doesn’t get’s his ass kicked by some 12 year old. Yes, the technology is that easy and difficult at the same time. So, you need to get your basics correct.